|Build a Website that Appeals to Your Target Market |
Have you ever been to a website, but because of the way it looks, you immediately close out of the website or hit the back button and proceed to the next? Donít let this happen on your website. Eighty-five percent of your website visitors will make a judgment on whether or not they should do business with your company or take the next step by the impression that they get from your website. Your website must look professional and credible and engage your visitors so they are willing to spend more time on your website getting to know more about your services and what you have to offer. To ensure that your website appeals to your target market, choose a website color that sets the appropriate tone for your business, include images that will resonate with your target market, and ensure that your website navigation is intuitive and easy to use. Most importantly, make sure that the design looks professional; try to avoid template websites, but if you donít have a choice, make sure that the template looks professional. Websites that appeal to your target market are more likely to produce more online sales and generate more web leads.
Call Your Website Visitors To Action
Itís extremely important to call your visitors to action and to do so often. A call to action is telling your website visitors whatĎs the next step you would like them to take. By including a call to action, your enticing your visitors buy, learn more, or provide you with their contact information. Sites with clear calls to action often have higher conversion rates or increased website sales and lead generation per visitor than sites that do not prompt users to act. Some common calls to action include:
- Call Us Now
- Request a Free Estimate
- Download a Free Report
- Request a Free Consultation
- Chat with an Expert
- Schedule an Appointment Today
Itís also a good idea to include a promotion and create a sense of urgency in your call to action.
Track, Analyze and Refine
Marketing of any kind is a work in progress. To be successful and to maximize your return on investment, you need to continuously track and analyze whatís working for you and whatís not. Internet marketing has a great advantage over most traditional forms of marketing because it allows you the ability to easily track where your website visitors are coming from, what keywords they are using to find your website, and what keywords are converting into leads. With this type of data in hand, you can easily refine your internet marketing campaign to focus on the top lead and sale generating keywords, or perhaps focus your marketing on one site over another based on which one is giving you better results. Google Analytics is a great tool that will help you acquire all the information you need by implementing a few easy steps, and best of all itís free.